I wrote an article for the STC on the benefits of membership in the organization. It's a good article, based on the idea that being a member pays off heavily. Well, what the heck, the STC picked it up and used it for a marketing piece to recruit membership from the ranks of other organizations: the IEEE, mostly, where there's plenty of room for people to belong to two different professional organizations.
Thursday, I found out that my letter has been getting a little buzz: a marketing specialist is quoting it as an example of Really Good Marketing.
Far out!
Monday, October 20, 2008
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